
Name
Wendy Jenkins
Location
Ceredigion
Key Specialisms
- Agricultural business consultancy
- Analysing business performance
- Benchmarking
- Succession planning
- Joint ventures
Sectors
Dairy, beef, sheep, business and legislation.
Experience and expertise
- Wendy has over 30 years’ experience as an agricultural business consultant.
- She is an excellent communicator who enjoys helping farming businesses identify opportunities to grow and succeed.
- Wendy is highly skilled at analysing business performance and producing meaningful benchmarking information, enabling her to develop practical action plans tailored to each business.
- With extensive experience in joint ventures and succession planning, Wendy works confidently with both new entrants and established farming families preparing for the future.
- She has comprehensive knowledge of support schemes including the Basic Payment Scheme (BPS), Water Pollution Regulations and wider Welsh Government legislation.
- Wendy also provides expert guidance on farm assurance, crop records and livestock record keeping.
- She prepares management accounts and bookkeeping for a wide range of regular farming clients, helping them make informed business decisions.
- As both an agricultural consultant and the wife of a farmer, Wendy has a strong understanding of the day-to-day realities of farming and is committed to supporting Welsh farming businesses.
Qualifications, Achievements and Experience
- Director and founding member of CARA Wales Ltd.
- Fellow of the British Institute of Agricultural Consultants (BIAC)
- BSc (Hons) Agriculture with Business Studies (2:1)
- Member of the Institute of Certified Bookkeepers
- Over 30 years’ experience as an agricultural consultant
- Regular speaker at agricultural organisations and discussion groups
- Treasurer of the Federation of Welsh Grassland Societies
- Lead Advisor on the Farming Connect Advisory Service and member of the Farming Connect Delivery Board
Top Tip
“Know your business inside out.”