Wendy Jenkins

Wendy Jenkins

Name

Wendy Jenkins

Location

Ceredigion

Key Specialisms

  • Agricultural business consultancy
  • Analysing business performance
  • Benchmarking
  • Succession planning
  • Joint ventures

Sectors

Dairy, beef, sheep, business and legislation.

Experience and expertise

  • Wendy has over 30 years’ experience as an agricultural business consultant.
  • She is an excellent communicator who enjoys helping farming businesses identify opportunities to grow and succeed.
  • Wendy is highly skilled at analysing business performance and producing meaningful benchmarking information, enabling her to develop practical action plans tailored to each business.
  • With extensive experience in joint ventures and succession planning, Wendy works confidently with both new entrants and established farming families preparing for the future.
  • She has comprehensive knowledge of support schemes including the Basic Payment Scheme (BPS), Water Pollution Regulations and wider Welsh Government legislation.
  • Wendy also provides expert guidance on farm assurance, crop records and livestock record keeping.
  • She prepares management accounts and bookkeeping for a wide range of regular farming clients, helping them make informed business decisions.
  • As both an agricultural consultant and the wife of a farmer, Wendy has a strong understanding of the day-to-day realities of farming and is committed to supporting Welsh farming businesses.

Qualifications, Achievements and Experience

  • Director and founding member of CARA Wales Ltd.
  • Fellow of the British Institute of Agricultural Consultants (BIAC)
  • BSc (Hons) Agriculture with Business Studies (2:1)
  • Member of the Institute of Certified Bookkeepers
  • Over 30 years’ experience as an agricultural consultant
  • Regular speaker at agricultural organisations and discussion groups
  • Treasurer of the Federation of Welsh Grassland Societies
  • Lead Advisor on the Farming Connect Advisory Service and member of the Farming Connect Delivery Board

Top Tip

“Know your business inside out.”

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